Simplify Your Life With SSO: The Easiest Single Sign-on Guide

We all know juggling multiple logins and passwords is a total drag. One minute you’re logging into your email, the next you’re entering a password to access some random website. It’s a time-suck keeping track of all those usernames and passwords. But what if you could access everything with just one login? Enter single sign-on (SSO). SSO allows you to log in once with one set of credentials and seamlessly access connected apps and websites.

In this article, we’ll break down how SSO works and the most popular SSO solutions for streamlining logins. We’ll look at options for businesses as well as individual users. Stick with us to simplify your online life and say goodbye to password fatigue for good!

What Is Single Sign-on (SSO)?

sso guide

Single sign-on, or SSO, allows you to access multiple software applications with one login.

How Does It Work?

SSO uses a single username and password to authenticate you across different systems. During the SSO process, an ‘authentication request’ is made by the user’s browser to the identity provider, ensuring secure access. ‘Security assertion’ is a key component of SSO, detailing the exchange of authentication and authorization information between the identity provider and service providers. Once you log in, you can access all the apps and services connected to that SSO without having to sign in again.

The Benefits of SSO

SSO makes your life so much easier in many ways:

  • No more remembering multiple passwords for different apps. With SSO, you only need to keep track of one login.
  • Increased security. SSO uses strong authentication to verify your identity, then handles passing that authentication to the connected apps. This is more secure than reusing the same password across systems.
  • Improved user experience. Logging in once to access everything is far more convenient than constantly signing in and out of systems. This streamlined experience increases productivity and satisfaction.
  • Centralized account management. Need to update your password or contact info? Make the change once in your SSO profile and it will sync to all connected applications.
  • Compliance simplification. For organizations, SSO also helps meet compliance requirements by providing a single place to manage user accounts, set password policies, control access, audit access, and more.

Popular SSO Solutions

Some of the major SSO services, leveraging technologies like Lightweight Directory Access Protocol (LDAP) and Security Assertion Markup Language (SAML), are:

  • Okta: A cloud-based SSO and identity management service used by many large companies. Okta utilizes LDAP for centralized user identity management and supports SAML for secure information exchange between identity providers and service providers.
  • OneLogin: Provides SSO, identity management, and multi-factor authentication for businesses, incorporating LDAP to manage user identities across applications and SAML for encrypted security information exchanges.
  • Azure Active Directory: Microsoft’s cloud-based identity and access management solution, included with an Azure subscription. Popular for companies using Microsoft 365 and other Azure services, Azure Active Directory employs LDAP for authentication and SAML for web browser single sign-on, enhancing security and user experience.
  • Google Sign-In: Allows users to sign in to third-party websites using their Google account. Primarily used by consumer web services and mobile apps, Google Sign-In simplifies access while ensuring security through protocols like SAML.
  • Facebook Login: Enables Facebook users to sign in to other apps and websites with their Facebook credentials. Also popular with consumer digital products and services, Facebook Login integrates seamlessly with SAML for secure user data exchange.

Top 5 Benefits of Using SSO

If you’re managing multiple user accounts and passwords, SSO or Single Sign-On solutions are a lifesaver. SSO allows users to access multiple applications with one set of login credentials.


With SSO, you only have to remember one password to access all your accounts and applications. No more post-it notes with different passwords stuck to your monitor! SSO makes it simple to log in and reduces password fatigue.

Increased Security

When you have fewer passwords to keep track of, it’s easier to choose strong, unique passwords for your accounts. SSO also reduces the risk of phishing by limiting the number of login portals users have to access.

Improved Productivity

Your employees spend less time logging in and out of systems and more time being productive. With a single login, they can jump between applications seamlessly without having to re-enter credentials.

Cost Savings

Managing multiple user accounts and passwords across systems requires time and resources. SSO simplifies identity management for IT teams and reduces costs associated with login issues like password resets.

Better User Experience

A streamlined login process and fewer passwords to remember lead to a better overall experience for your users. They can focus on their tasks instead of dealing with login frustrations. SSO makes interacting with your digital tools and services more convenient and intuitive.

With benefits like increased security, cost savings, and improved productivity, it’s easy to see why more businesses are adopting SSO solutions. Streamlining access to the technologies your organization relies on leads to a better experience for both end users and IT teams.

Choosing the Right SSO Provider (Okta vs Azure vs Google Workspace vs Duo vs Jumpcloud)


Okta is one of the leading dedicated SSO providers, offering a robust solution for companies of all sizes. They make SSO simple to setup and manage. Okta integrates with thousands of apps, so you’ll have access to pretty much any tool you need. Pricing starts at $2/user/month. If ease of use and wide app support are most important, Okta is a great choice.

Microsoft Azure Active Directory

For companies already using Microsoft products, Azure AD is a convenient option. It’s included for free with most Microsoft 365 (formerly Office 365) business subscriptions. Azure AD offers SSO access to Microsoft apps as well as many popular third-party apps. Pricing for advanced features starts at $6/user/month. If tight integration with Microsoft tools is a priority, Azure AD will serve you well.

Google Workspace

Like Microsoft, Google offers SSO through their Google Workspace (formerly G Suite) platform. Google Workspace starts at $6/user/month and includes SSO for Google tools like Gmail and Google Drive as well as many third-party apps. For companies invested in the Google ecosystem, Google Workspace provides a simple SSO solution. However, it may lack some of the advanced features of other dedicated SSO providers.

Duo and Jumpcloud

Duo and Jumpcloud are two other reputable SSO providers to consider. Duo starts at $3/user/month and Jumpcloud at $5/user/month. Both offer SSO access to a wide range of apps as well as additional security features like two-factor authentication. For smaller companies looking for an affordable, full-featured SSO solution, either Duo or Jumpcloud could be a great fit.

In the end, the best SSO provider for you comes down to your company’s needs, technical infrastructure, and budget. Evaluating options from dedicated providers as well as platforms you already use can help you find an SSO solution to simplify access management for your team.

Implementing SSO: A Step-by-Step Guide

Choose an SSO solution

The first step is selecting an SSO solution that meets your needs. The two most popular options are SAML and OpenID Connect. SAML is an XML-based standard used by many large companies. OpenID Connect is a simpler JSON-based standard used by companies like Google and Microsoft. It’s crucial to choose an SSO solution that not only meets your technical requirements but also securely manages and verifies the user’s identity across different applications, ensuring a secure and seamless user experience.

Configure your identity provider

Your identity provider (IdP) handles authentication for all your apps and websites. You’ll need to set up your IdP by selecting SAML or OpenID Connect as the protocol. Then you’ll configure details like:

  • Your entity ID, which identifies your organization
  • X.509 certificates for encrypting data
  • URLs for handling authentication requests

Set up your service providers

A service provider (SP) is any app or website that relies on your IdP for login. You’ll register each SP with your IdP, providing details like:

  • The SP’s entity ID and X.509 certificate
  • The URL to send authentication responses
  • Any required attributes like a user’s email address

For many SPs, you can easily configure them by uploading an XML metadata file from your IdP.

Test and deploy

With your IdP and SPs set up, it’s time to test. Try logging into your SPs as different users to ensure the right profiles and attributes are passed through. Fix any issues before deploying SSO to your whole organization.

Once deployed, your users will appreciate the convenience of only needing one password to access all their web apps and services. And your security team will rest easier knowing user access is centrally controlled according to your policies. SSO provides benefits for both users and admins alike.

Following these steps will have you up and running with a full SSO solution in no time. Let me know if you have any other questions!

SSO FAQs: Answering All Your Single Sign-on Questions

What exactly is Single Sign-on (SSO)?

Single sign-on, or SSO, allows you to access all your software applications with one set of login credentials. Instead of having to remember multiple usernames and passwords for each app, SSO gives you a single username and password to sign in once. This then authenticates you for all the applications you have access to.

How does SSO work?

SSO uses a central authentication server that stores your login credentials. When you sign in to any application, it redirects you to the SSO server which checks your credentials and logs you in. It then passes an authentication token to the application so you can access it. This means you only have to sign in once, and you’ll have access to all your apps.

What are the benefits of SSO?

The main benefits of single sign-on are:

• Convenience – Only have to remember one set of login credentials. No more password fatigue!

• Security – Stronger passwords can be used since you only need to remember one. And if a password is compromised, it only affects one system.

• Productivity – Less time spent signing into multiple applications means more time spent being productive.

• Administration – Easier to manage user access and provision new applications. User credentials are maintained in one central place.

What types of SSO solutions are available?

The main types of SSO solutions are:

• Enterprise SSO – For businesses, integrates with enterprise apps like Office 365, G Suite, Salesforce, etc. Examples are Okta, OneLogin, Ping Identity.

• Cloud SSO – For individuals or businesses, provides access to cloud-based software like Dropbox, Slack, Zoom, etc. Examples are LastPass, Dashlane, 1Password.

• Social SSO – Uses existing social media credentials from Google, Facebook, LinkedIn, etc. to sign into other apps and websites.

• Federated SSO – Uses authentication from an identity provider (IdP) like SAML or OAuth to sign into service provider (SP) applications. Often used with enterprise apps.

Does that help answer your burning questions about single sign-on? Let me know if you have any other SSO FAQs. I’m happy to help explain anything in more detail!


So there you have it, friends—the easiest single sign-on guide ever created. With just a few simple steps, you can start enjoying the many benefits of SSO today. No more forgotten passwords, no more hassling with multiple logins, no more security risks. Just one login for all your apps and accounts. Talk about easy breezy! As you continue on your journey toward a simplified digital life, remember to take it one step at a time. Start with implementing SSO at work or home, and then steadily add more accounts over time. Before you know it, you’ll be living that streamlined lifestyle you’ve always dreamed of. Pretty soon managing logins will be a thing of the past, and you’ll have more time and brain space for the things that really matter. So what are you waiting for? Go start simplifying today!